social media strategst & content creator

I’m a certified doomscroller immersed in internet culture, turning insights into strategic social and content strategy.

featured projects

I was assigned to the ojos. labios. cara. campaign, an original song and music video with Colombian star Manuel Turizo celebrating e.l.f. beauty and Latinx culture. The rollout combined a robust social and influencer strategy with an exclusive VIP event in Los Angeles.

I supported influencer research, led content ideation, developed shot lists, captured on-site content, briefed talent, and managed post-production edits, including teasers and Spotify canvas.

e.l.f. cosmetics

14M

24M

525K

Total engagements

Total social views

YouTube views

e.l.f. cosmetics content

influencer content

music video

Fernet-Branca

As lead content creator for Fernet-Branca, I followed an audience-first approach to nurture the community, leveraging trend-based content.

I led content ideation, creation, and trend research, working closely with the social media strategist to produce engaging assets that supported overall social strategy.

*Measured over a 10-month period

10.3K

248K

4.2M

Impressions

Total engagements

Follower growth

organic social

brand photography

I contributed to and presented pitch work for Visible’s organic social, helping shape the strategy that ultimately secured them as a client.

As lead content creator, I executed content aligned with strategist-defined pillars, ideated social-first concepts, conducted trend research, and produced engaging influencer campaign assets.

Visible by Verizon

Awards

campaign assets

organic social

As social media creative, I developed a two-week content sprint framework to maintain a dynamic content calendar in partnership with creative agencies, and created content as needed to support the sprint.

I led agency and influencer briefings to drive biweekly social-first content aligned with brand priorities, and ensured all teams and partners were equipped with clear asset needs and guidelines.

Microsoft

organic and paid social

campaign: Copilot x WhatsApp

140K

WAU increase

Content across platforms drove significant engagement in Q1 2025. WhatsApp posts, including WhatsApp Voice, boosted weekly active users (WAU) by 70K–150K. X and Instagram posts generated an average daily active user (DAU) increase of ~50K, while TikTok content led to an average DAU uplift of ~28K the week after posting.

As a content creator for Audible’s organic social, I produced assets for select campaigns and always-on content, from ideation to final deliverables, distributed across the US and seven international marketplaces.

I also helped develop a reactive content workstream that enabled us to quickly leverage timely cultural moments and keep Audible’s social presence sharp and relevant.

Audible

organic social

I’ve been creating content since 2014, producing engaging content across YouTube, Instagram, and TikTok, ranging from vlogs, home, lifestyle and haircare.

Over the years, I’ve partnered with brands like Adobe, Instagram, Adidas, Credit Karma, Coach, The North Face, Cremo, Pacsun, Saks OFF 5TH, Lululemon and many more to produce content that drive engagement, reach, and measurable results.

Personal

174K

2.5M

Total followers

$100K+

Total likes

Total revenue

organic social

past partnerships

Adobe Max Event 2018 | Speaker for Adobe Premiere Rush Launch

Saks OFF 5TH
2022 Holiday Campaign

Nike
2021 Spring Campaign

Coach
2022 Fall Campaign